Harnessing the Power of Video


Power of video infograph

May 9, 2012 – Jacksonville, Fla. The Pincomb Group, a leading business private equity and advisory firm is excited to announce its recent partnership with Multiverse Media Group, a cutting edge Video Production and Marketing Company located in Jacksonville, Florida. This strategic partnership between the two companies takes advantage of The Pincomb Group’s advisory and business strategy experience while leveraging the growing need for video marketing in today’s successful organizations.

“With YouTube becoming the second most popular search engine and many companies now using video as a powerful tool to engage and inform their audience, many of our clients needed a video production company that could help them find the right solution for their needs,” said Myron Pincomb, CEO of The Pincomb Group. “After meeting with Multiverse Media Group and seeing first-hand their skills and creativity in video marketing we are excited for the chance to help them reach their potential within this rapidly growing industry.”

With over 40 years of combined industry experience the team at Multiverse Media Group has already made a name for themselves working for clients such as Disney, Johnson & Johnson, Cisco, Burton, and LG. “We love what we do and it shows,” stated Micha McLain, Founder, Multiverse Media Group.

On the recent partnership with The Pincomb Group James Castro, Co-Founder of Multiverse Media commented, “we are excited for the opportunity to receive advice on business and sales strategy from a team that has real-world experience and proven success.”

The use of video for marketing, product demonstration, introduction and even training has increased exponentially over the last few years and some of the statistics surround this growth are impressive. According to a report by PRWeb videos can increase the number of business profile clicks by more than 30%, website visits by 55% and incidence of purchase by 24%. Marketing executives are starting to take notice; an Adobe survey of almost 2,000 interactive marketers found that video and other multi-media product viewing options were rated more effective than any other site initiatives.

About the Company

At The Pincomb Group, our drive for innovation has allowed us to create something completely different, different from the consulting firm which points you in a direction and sends you on your way. Different from the traditional investment firm which shows up at the last minute to simply execute a transaction and different from the business expert who applies a cookie cutter formula based on theory. We believe CEOs and successful entrepreneurs need a partner who will take an unbiased, long term view of their business, working with them every step of the way. We believe experience and application are just as important as theory and best practices.


PRWeb, http://www.prweb.com/releases/2012/1/prweb9151852.htm

Invodo.com www.invodo .com/html/resources/video-statistics