Turning Potential into Profit
In today’s modern world of science, human DNA is used to create cancer fighting drugs, solve centuries old crimes and even make Gelatin for use in gummy bears and other foods. Scientist have proven over and over again that the internal structure and make-up of the tiniest human cells hold the keys to our future.
Just as human DNA makes up the building blocks of human life, so does your Customer DNA make up the building blocks of your business.
Every one of your customers has a specific DNA that drives their company. Only when you discover how to truly unlock that customer code will you be able to accurately predict customer behaviors and drive their potential into profit!
Do you really know your Customer’s DNA?
Over the years I have had the opportunity to lead and work with some of the most innovative and successful companies in the world. The common thread in all of today’s success stories is that they know and understand their Customer DNA. They understand that Customer DNA is not just what your customer thinks about you…but also the financial and operational impact that each specific customer has on your company. All these metrics together make up the DNA of the individual Customer and give you a roadmap for success.
In today’s new economy stimulated by technology, short product life cycles, and increased global competition, your Customer’s DNA mutates on a daily basis. Each time your customer uses your product or service, interacts with your sales team, pays an invoice or sees a competitor’s product, their DNA mutates. They instantly become “healthier” or “sicker” and in most cases you won’t have a clue.
What companies use Customer DNA to drive their business?
Companies like Southwest Airlines, Apple, Zappos, Abbott, Jet Blue and Aggreko have all experienced rapid growth and record profits over the last few years by running their business around their Customer DNA. In fact, in today’s economy the most successful companies in the world focus every aspect of their business around their Customer DNA.
How can you turn potential into profit?
Over the last few years, we have developed a proprietary analytics program that uses sophisticated algorithms comprised of key business metrics and live customer feedback to help our clients identify the true DNA of each customer. Not only will this tool identify Customer DNA, it also makes recommendations that will promote rapid growth and profitability in each customer sub group. While using this system with one client, we were able to build a 96% customer renewal rate and increase average margins to 87% of revenue.
Results of Using CDNA to Convert Potential to Profit
Again, the most innovative and successful companies in the world understand that Customer DNA is not just what your customer thinks about you…but also the financial and operational impact that each specific customer has on your company. At The Pincomb Group, we have developed a proven system that analyzes all the key data points in real-time to give you a unique customer score for each individual customer, giving you a roadmap to drive profits and growth in your existing customer base.
To learn more about using CDNA to turn your customer’s potential into profits contact us at info@thepincombgroup.com or call 1-800-603-1943.
